Saturday, November 27, 2010
The students were working on a project that challenged them to create a new Wayfinding system for the Central Park Zoo. Many museum or zoo visitors probably never think about Wayfinding. That is, until they get lost!
An effective Wayfinding system will Identify, Inform, and Direct. It's not all just words and arrows. Wayfinding can be architecture, lighting, color, icons, images, landscape, and signage.
Think about who your audience is. For instance, if you're developing Wayfinding for an airport, people are coming from all different parts of the world and speak many different languages. Instead of using words, use color and symbols. Many symbols are universal and can be easily understood no matter what language you speak.
Consider the look and feel of your location. If you are developing Wayfinding for the Central Park Zoo, you want to incorporate their brand and image into the design. For example, a Wayfinding system for a hospital will have an entirely different look and feel than a Wayfinding system for an amusement park or museum. Make sure your design is consistent with the brand.
Nobody likes to get lost and Wayfinding helps us find our way. It keeps us out of danger, it informs us and directs us and gets us to where we need to go.